Area Sales Manager – Business to Business (ASTCO)

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Retail, Wholesale and Distribution, Sales and Marketing
Addis Ababa, Addis Ababa 
Career Level:
Managerial Level (Manager, Supervisor, Director)
Employment Type:
Full time

Job Description

Job Summary

The Area Sales Manager is responsible for achieving the target and maintaining a smooth & healthy discipline in finance.

The Area Sales Manager is in charge of the Primary & secondary sales of assigned businesses / Territories/ Accounts


  • He/ She will have to ensure the achievement of Monthly Operating Plan in terms of primary & secondary sales both by value & volume.
  • He/ She will be leading the effective focus on new product launch/re-launch to establish product in the market & achieve/exceed defined sales targets.
  • He/she will be responsible for building market coverage strategy to generate higher revenue and locate the gap and opportunity area and getting the plan executed by the team.
  • He/ She will be managing channel partners and collaborating with them to ensure healthy ROI
  • He/ She will be responsible for selling the entire range of products in the assigned area.
  • He/ She will be responsible for planning and executing channel and new-town expansion.
  • He/ She will have to monitor merchandising standards, planogram, and product visibility in the market with dominance as per company norms
  • He/ She will be expected to carry out monthly and quarterly forecasting of all major brands and SKUs to plan and execute to achieve optimum result
  • He/ She will be expected to recruit, manage, and motivate the sales team
  • He/ She will ensure timely collection of payments with orders & timely execution of follow-ups with Factory/Distributors/Agents.
  • He/ She will analyze relevant business & competitor information from market.
  • He/ She will be submitting the relevant reports prescribed by authority & required by MIS.
  • Any other related task assigned by HOD.

Job Requirements


  • Driving License (Preferable)
  • Ability to work over the time framework.
  • Critical thinker and problem-solving skills
  • Good knowledge of working in MS-office & Internet.
  • Team player
  • Good time-management skills
  • Great interpersonal and communication skills


  • Degree in Business Management/ Marketing .
  • Demonstrated track-record and ability to manage Distributors/Agents ability to analyze data and provide insights from data


  • Minimum of 3 years experience in flour, pasta, macaroni or biscuit manufacturing company. 

How to Apply

Application instruction

Please title your application with subject line: -"Area Sales Manager - Business to Business "

Candidates meeting the above-required qualifications are invited to send their CV through     [email protected]  


Only those applicants who meet the above criteria will be contacted for an interview.

Application deadline: August 9th, 2022

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