Market Research

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Category:
Sales and Marketing, Research and Development
Location:
Addis Ababa 
Career Level:
Mid Level ( 2+ - 5 years experience)
Employment Type:
Full time
Salary:

Job Description

Purpose of the Role/ Main Purpose

Having the required and requested knowledge and understanding about all products and services handled by SEGON MARILL as well as the networks and relationships that exist or need to exist with other agents and all local and international suppliers in order to effectively and efficiently conduct outreach to source new leads and engage with existing ones.

Key Deliverables/ Outcomes

Market Research

  • Designing surveys to discover prospective customers preferences
  • Formulate researchable ideas that contribute to the growth & efficiency of organization activities
  • Perform valid and reliable market research SWOT analysis
  • Design specific research methods such as questionnaires

Market Data Collection and Insight Development

  • Collect and Interpret data, formulate report and recommendation
  • Provide competitive analysis on various company’s market offerings, identify market trends, pricing/business models, sales and methods of operation
  • Identify new product development concept

New Product/Service Development

  • Remain fully informed on market trends, other party researches and implement best practices

Marketing Campaign Development

  • Coordinate with marketing unit to design and evaluate    marketing campaign

Marketing Strategy Development

  • Research and develop customer retention strategy

Accountability

  • Prepare daily, weekly and monthly report;
  • Follow daily and weekly newspapers and other marketing pages

Department:  Sales Department

Sub - unit:  Market Research Sub Unit

Job Requirements

  • A minimum of two years of experience as a sales and Marketing representative
  •  Graduate of a bachelor’s degree or above in any field
  •  Excellent communication and inter-personal skills

How to Apply

Interested applicants should submit their resume through  [email protected]  within 10 working days.

 In addition to the above listed responsibility each person can be assigned by his/her immediate supervisor to handle different activities corresponding to the all Sales and Marketing department.

 The person who is assigned for this unit is also expected to handle all SEGON-MARILL’s type of services / activities = Import Air, Import Sea, Export Air, Export Sea, City Move, Relocation, Record Management, Hotel logistic management, Art Removal, Warehouse Management, or any other activity that could be developed by the company in the future

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