Regional Trade Marketing Manager

Sales and Marketing
Hawassa, Mekelle and Bahir Dar 
Career Level:
Mid Level ( 2+ – 5 years experience)
Employment Type:
Full time

Job Description

Main Purpose

Responsible for the planning, quality execution of localized & consumer centric, channel-based activations (consumer facing trade activities) in line with the brand portfolio strategy of the company for the region, brand standard and calendar for the year.


Main Responsibilities &  Accountability

  • Development of the regional trade and consumer activation plans for priority and non-priority channels in its specific region along with the National Trade Marketing Manager and with the input of the regional sales coordinator, in terms of:
  • Stays connected with consumers and contributes to the development of customer and shopper insights
  • Sets the objectives and activation drivers (sales, availability, visibility, affordability, service, quality) for priority /nonpriority channels in its region in agreement with the Regional Sales Coordinator
  • Develops of the yearly regional trade marketing plans by activating the customer drivers (availability, visibility, affordability, service, quality, activation) in agreement with the regional sales coordinator
  • Develops of the annual regional trade marketing budget for the assigned channels in agreement with the regional sales coordinator
  • Updates, follow ups the budgets on a monthly and quarterly level        
  • Adapts and reacts to the changes in the environment which affects the implementation of plans and activities in such a way the objectives set will be reached.
  • Split down the trade marketing budgeting on channel and activity level, on monthly level and ensure the budget execution vs plan.
  • Coordinating the business relationship with different with third party suppliers: advertising agencies, POSM & visibility materials suppliers, etc.
  • Manages the use and distribution of different POS materials
  • Monitors competitive activities on all customer drivers (availability, visibility, affordability, quality, relationship management, activation) and reports on a monthly basis or ad hoc
  • Monitors, reports and post evaluate the activities and events implemented
  • Monitors the execution of channel activities, sales force execution at the POS, etc via specific monthly monitoring formats.
  • Analyze sales performance and KPIs performance against targets on a monthly, quarterly and yearly basis in each of the channels and by total

Job Requirements

Required Skill

·       Solid understanding of the Ethiopian market

·       Communication & negotiation skills

·       Works under pressure

·       Strong report writing and presentation skills

·       Solid analytical skills

·       High creativity and innovative thinking

·       Excellent communication ability (verbally & written)

Required Education and Experience

·       4-5 years of experience in Consumer Marketing, Trade Marketing, Account Management, or Category Planning,

·       Bachelor’s Degree (Master’s Degree Preferred)

·       Proven Budget management skill  

How to Apply

Interested applicants who fulfill the above criteria can submit their CV and application letter through online at  [email protected] within 5 working days effective from the announcement of this notice. 

Kindly indicate the position title in the subject line of your email.

Additional Considerations

·       Applications received after the closing date will not be considered.

·       Only those candidates that are short-listed for interviews will be notified.

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