Trade Marketing Manager

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Sales and Marketing
-, Addis Ababa 
Career Level:
Managerial Level (Manager, Supervisor, Director)
Employment Type:
Full time

Job Description

East Africa Bottling S.C, a subsidiary of Coca-Cola Beverages Africa, is the sole bottler for Coca-Cola products in Ethiopia. We are very excited to invite qualified candidates who are prepared to work with passion and focus for the position of Trade Marketing Manager. The job holder is responsible for developing and executing business and marketing strategies and integrated programs that drive profitable growth and increase the long term value of our brands.  The position reports to the Channel and Trade Marketing Manager.

Key Duties & Responsibilities

  • Developing and deploying marketing plans on an annual basis.
  • Developing and executing marketing and business strategies and integrated programs that maximize profitable recurring volume growth and increase the long-term value of our brands.
  • Developing the portfolio strategy and to maximize the long term profit flow from the portfolio of brands within it.
  • Challenging all aspects of the marketing mix in terms of understanding trends and their impact to Coca-Cola brands.
  • Designing and Implementing Promotional plans & strategies by channel/ Regions.
  • Leading, motivating and developing capabilities of the business unit Marketing Team and provide strategic marketing leadership.

Job Requirements

  • First Degree in Business related fields with a minimum of 5 years Trade Marketing experience
  • 2 years experience in managerial role 
  • Experience in FMCG Industry 
  • Excellent analytical skills with sound understanding of business concepts; (E.g. Margins / discounts / Pack mix Trends / Volume Variance Analysis) 
  • Experience must cover budget management, marketing planning and portfolio marketing mix management
  • Excellent written and verbal communication skills.
  • Must have Automobile or higher grade driving license.

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