Job Description
Come work with United Beverages Ethiopia at a growing company that offers great benefits with opportunities to advance and learn alongside accomplished business leaders.
Main Purpose
- Management of all marketing activities, developing and protecting the brand equity in order to improve consumers awareness/perception and consequently improving the sales volume.
- Creation and development of new brands, development of marketing launch/activation campaigns, and development and execution of brand plans.
Responsibilities & Accountabilities
§ Develop a Brand plan as per UB's Strategic Marketing plan.
§ Evaluate and report to stakeholders regarding the performance of brand marketing campaigns.
§ Identify relevant consumer insights and use them in the brand-building activities
§ Ensure that all brand activations are in line with channel segmentation and consumer and customer drivers
§ Manage the brand within the opportunities and limitations of the category and its dynamics
§ Effectively communicate portfolio strategy internally and externally
§ Led the development of a brand strategy with the relevant Board Committee
§ Consistently track brand performance to propose improvements to strategy and plan
§ Manage the brand full P&L as a business unit
§ Effectively lead the innovation process on high-complexity initiatives (ex: brand launches)
§ Manage content creation and media placement agencies in the development of the business & brand building communications
§ Lead the brand planning process and ensure all brand activities work together to deliver the brand objectives.
§ Create organizational alignment and commitment to effectively roll out the planned activities through other functions (Sales & Trade Marketing).
§ Monitor competitor marketing activity and utilize it for the creation and/or alteration of campaign strategies and marketing programs.
Job Requirements
- 7 years of experience in FMCG Marketing at a well-known corporation
- Bachelor’s degree or higher in Marketing.
- Brand development and brand Building process experience
- High creativity and innovative thinking
- Management and Supervision skills
- Time Management Skills:
- Exceptional orientation and attention to detail
- Ability to continually adapt to business needs.
- Professional attitude and appearance
How to Apply
Interested and qualified candidates who fulfill the above requirement can send/submit their CV and Cover letter within Five consecutive working days from the date of announcement through Email: [email protected] by stating for which role they are applying in the subject line of their email.